Archive for February, 2010

Generating leads for a fulfillment center

February 4, 2010 on 8:10 am | By admin | In News

Knowing what is a good a lead or a bad lead isn’t always the easiest to decipher, especially when it comes to the Internet. Most companies decide to go with the lead generation service or software writer that helps what there business is trying to do. Let’s say a company has decided to use your services or purchase your products, and they enjoy them very much, the likely hood of them telling a friend, colleague or client would be much greater.

Now if you don’t generate any new leads your fulfillment center will become stagnant. It’s important that you build a strong rapport with potential customers and clients, and a portion of that energy should be focused on trying to diversify your current portfolio and clientele base. The idea is, it takes money to make money, and depending on the quality of your leads will depict the amount of business your company will generate.

There are a lot of businesses out there that wonder if their budget set a side for lead generation is as beneficial to their ROI as they were once informed. A plan like this is very important when producing the essentials that draws potential customers to your business and then turn them into profitable leads.

When you realize how important your lead generation is to the well being of your company and how the vital the internet is in maintaining the efforts this would be the time to start building a lead generation plan for your business.

File Sharing is Piracy?

February 4, 2010 on 5:13 am | By admin | In News

The war is on.   Big Film and Big Music against their customer base.  Reading those words seems strange.  What kind of industry actively seeks to imprison or fine its base of customers?   Welcome to the 21st Digital Century.  The old business models for music and movie distribution no longer fit the world we live in and those industries refuse to acknowledge the change.  It’s as if they believe they can just hurl lawsuit after lawsuit and the technology will just simply change.   The technology does change.  It gets better and smarter and more resistant to the law.   First there was Napster, now there is Ares

The movie and music industry complain that internet users are stealing too much content and harming the artists.   They never mention that both industries have continually grown year after year even as file sharing has grown.  The net has changed communication in the same way that the automobile changed transportation and so the music and movie industry need to adapt to the change and utilize the new tools to their benefit rather than clamp down on content with IP laws.  P2P software has moved into the world of open source code and Ares appears to be one of the leaders in the the space.  

Just like Limewire and Napster and Kazaa before it, Ares offers superior download speeds and a vast library of content to share.  The technology had become so widespread that it is too late to try to legislate the cap back on the bottle.   It’s time for industries that relied on content sale to realize that they need to shift their business models and utilize P2P networks to market their products and capitalize on the success of content creators once they become popular, rather than trying to revive a dying business model.  

So the short answer is that file sharing is piracy only because of the current copyright laws, but the web is a global community and their are no global copyright laws.  Ares downloads are shared by millions of users all over the globe.  The RIAA and MPAA can send all the legal notices they want to some obscure user in China.  I’m not so sure that’s going to work for them. 

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